The issue #7 of Back Cover is a response to the comments made by the British writer on design, Rick Poynor, about our journal: “I have to repeat an earlier request, though, B42: more interesting new (and historical) French subjects, please.”  So we have taken this request literally. In different forms and with a certain degree of eclecticism, the topics in this issue go in search of French design, a subject we have failed to examine sufficiently in the past.

Six French designers have been invited to choose and present the work of an other French designer, or an object of their choice. Cléo Charuet brings up M/M (Paris), Paul Cox presents Benoît Bonnemaison Fitte, Kévin Donnot and Anthony Masure explain the approach of, Alice Savoie give a portrayal of Matthieu Cortat, Syndicat list what the book Eigengrau is not, Phillipe Millot comments two images and Frédéric Teschner evokes Claude Closky. A testimony of Fanette Mellier about the Atelier de création graphique pay tribute to Pierre Bernard, who left us in 2015. This article is illustrated by photographs of Pascal Béjean. A long interview of the artistic director and designer Yorgo Tloupas comes back of his several collaborations in the media, around board sports and art. Gilles Rouffineau reads Roland Barthes typographically, and more precisely his famous text "The Death of the Author". Jean-Marie Courant chose to explain Macula story, through a serial of two articles, to be continued in the issue #8 of Back Cover. In music field, Étienne Greib will speak about an independent label record from Olympia, K Records, and analyses its history through the sleeves publish for the last 30 years. In Japan, Helmut Völter investigates on the movement of cloud around Mount Fuji photographed and filmed by Masanao Abe, a Japanese physicist. Finaly, Tony Côme comes back on the experience of the graphic designer Otl Aicher with FSB, a firm specializing in the production of door handles.

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    • Graphic Rumor. About Benoît Bonnemaison-Fitte
    • Getting back to Sources and Relying on Oneself. About Matthieu Cortat
    • Points of View. About Eingengrau
    • Yorgo Tloupas, Tightrope Walker
    • Yorgo Tloupas has managed the artistic direction of several magazines such as Intersection, Crash, Magazine and Vanity Fair France. He works mainly for the cultural field, luxury and fashion (YSL, Lacoste, Castelbajac, Armani), and has a predilection for bord sports - from his student project at the ESAG Penninghen, conceived at the end of the 90's in collaboration with Rossignol, to the Black Crows skis brand, under his artistic direction. He created the graphic design studio Yorgo&co in 2010.
    • The Metamorphoses of Macula (1/2)
    • Macula was at first a magazine, created in 1976 by Jean Clay and Yve-Alain Bois, and became a publishing house in 1980. Its story of Macula is full of lessons for those interested in the question of layout design in publishing projects. Jean-Marie Courant will first examine the experience of Macula as a magazine. The second period, of Macula as a publishing house, will be treated in a second article, to be publish in Back Cover #8.
    • Atelier Life. An account
    • The Atelier de création graphique has been created in 1989 by Pierre Bernard. Back Cover wishes to pay tribute to the designer with this article of Fanette Mellier, written in memory of her time at the Atelier between 2001 and 2004. Her testimony is illustrated by photographs by Pascal Béjean.
    • The Movement of Cloud around Mt. Fuji Photographed and Filmed by Masanao Abe
    • In 1927, the Japanese physicist Masanao Abe built an observatory, with a view over Mount-Fuji. From here, and during 15 years, Abe collected the clouds around the mountain. He was particularly interested in the scientific question of the air currents, and how they could be seen using photography and film. Abe leaves behind him a huge archive, unexplored, fascinating for both their scientific and aesthetic qualities.
    • Reading Barthes (typo)graphically
    • Is it possible for a capital letter to be used as punctuation? Is it simply a convention of a message to the lector? This question deserve to be address in Roland Barthes' writings. Not in all his work - even if the reflexive consciousness of the scrip never miss an opportunity to point out what is graphically at stake with writing - but in one of its most famous text: The Death of the Author. That's the point, should we write author, or Author? What the distinction actually means?
    • K Records
    • Thanks to the boundless enthusiasm of its great helmsman Calvin Johnson, K Records, a beacon of light and leader in the world of independent American rock (and more), has sought to reveal the aesthetic of protest and subversion underlying punk and the hardcore movement, making it a true work of art and a human odyssey lived with a faith bordering on religious. Many groups have featured in the history of this label since the mid-1980s: Beat Happening, Some Velvet Sidewalk, Make Up, Heavenly, Karp, The Microphones, Old Time Relijun and Heavenly. Often almost accidentally, it has also managed to reach a wider public with performers like Beck and Kimya Dawson.
    • Otl Aicher. Portrait of the Designer as Trainer
    • Lufthansa, ERCO, Bulthaup, BMW… many prestigious German firms have consulted Otl Aicher. If the famous graphic designer created remarkable logotypes, posters and scenographies, he would rather focus on the definition of their global identity, on the unveiling of their genetic code. Because his collaboration with FSB, a firm specializing in the production of door handles, was the most laborious, and even litigious, their collaboration is less famous. Focus on the last training lesson of the master of Rotis.
  • English
  • French
  • deValence
195mm × 280mm
88 pages