{"id":33075,"date":"2025-08-26T17:02:54","date_gmt":"2025-08-26T15:02:54","guid":{"rendered":"https:\/\/editions-b42.com\/?post_type=product&#038;p=33075"},"modified":"2025-09-08T16:19:06","modified_gmt":"2025-09-08T14:19:06","slug":"gerard-ifert-a-design-antihero","status":"publish","type":"product","link":"https:\/\/editions-b42.com\/en\/produit\/gerard-ifert-a-design-antihero\/","title":{"rendered":"G\u00c9RARD IFERT. A DESIGN ANTIHERO"},"content":{"rendered":"<p>During his discreet yet exceptional career, G\u00e9rard Ifert was a graphic designer, scenographer, furniture maker, and photographer: in short, he was a designer. Encouraged by his training at the Basel School of Arts and Crafts in the late 1940s, then by his integration into the multi-disciplinary team of the Marshall Plan exhibitions in Paris in the early 1950s, he spent his life defending a multifaceted and collaborative approach to his profession. Considering the numerous publications and exhibitions of his work throughout his career, it is surprising that G\u00e9rard Ifert did not achieve the same level of recognition as other designers of his generation.<\/p>\n<p>This monograph offers some keys to understanding the\u00a0career of this Swiss designer based in Paris. In\u00a0four chapters, it explores different aspects of his\u00a0work, highlights the cross-disciplinary nature that\u00a0unites them, and investigates a unique approach to\u00a0design that was\u00a0specific to the context of the second half of the twentieth century.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During his discreet yet exceptional career, G\u00e9rard Ifert was a graphic designer, scenographer, furniture maker, and photographer: in short, he was a designer. Encouraged by his training at the Basel School of Arts and Crafts in the late 1940s, then by his integration into the multi-disciplinary team of the Marshall Plan exhibitions in Paris in [&hellip;]<\/p>\n","protected":false},"featured_media":33242,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":""},"product_brand":[],"product_cat":[863,680,693,515,678,677,653],"product_tag":[],"class_list":{"0":"post-33075","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-cecco-en","7":"product_cat-livre-en","8":"product_cat-livres-revues-en","9":"product_cat-de-smet-en","10":"product_cat-design-en","11":"product_cat-design-graphique-en","12":"product_cat-come-en","14":"first","15":"instock","16":"taxable","17":"shipping-taxable","18":"purchasable","19":"product-type-variable"},"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/editions-b42.com\/en\/wp-json\/wp\/v2\/product\/33075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/editions-b42.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/editions-b42.com\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/editions-b42.com\/en\/wp-json\/wp\/v2\/media\/33242"}],"wp:attachment":[{"href":"https:\/\/editions-b42.com\/en\/wp-json\/wp\/v2\/media?parent=33075"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/editions-b42.com\/en\/wp-json\/wp\/v2\/product_brand?post=33075"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/editions-b42.com\/en\/wp-json\/wp\/v2\/product_cat?post=33075"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/editions-b42.com\/en\/wp-json\/wp\/v2\/product_tag?post=33075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}