Étienne Robial was born in Rouen in 1945. Following a training at the École des beaux-arts and at the École des arts et métiers in vevey (Switzerland), he began his career in 1970 as artistic director (Barclay records, éditions Filipacchi). In 1972 he co-founded Futuropolis, a publishing house of illustrated books and comic books. He is a specialist in the field of evolutive graphic systems, design of zero issues for the press, brand images and corportate identities. Co-founder in 1982 of On/Off, a production company specialized in the conception of tv channel visual branding and habillage : Canal+ (1984, 1995), La Sept (1986), M6 (1987), RTL Tv and RTL9 (1994-1995), and several credit titles for other channels. He is a Professor at ESAG-Penninghen (graphic arts school).